01
Complexity → Clarity
Financial journeys that feel simple
Turning lending, credit scoring, money transfer, and cheque services into understandable, confidence-building experiences.
Product Designer · Tehran
Designing calm into complex products.
I'm Negin, a product designer with 5+ years of experience shaping financial products, customer journeys, and scalable design systems.
Product canvas / 01 In progress
Credit overviewUpdated now
Available credit
420M IRR
Used 28%Healthy score
Research insight
Users need to understand “why” before they trust the score.
Loan application flow
5 steps03
04
Product strategy✦
UX research✦
User flows✦
Financial products✦
Design systems✦
Prototyping✦
Usability testing✦
UI design✦
Product strategy✦
UX research✦
User flows✦
Financial products✦
Design systems✦
Prototyping✦
Usability testing✦
UI design✦
How I create impact
Good design makes the next step feel obvious.
02
Insight → Direction
Research that shapes the product
Using interviews, usability testing, analytics, and journey mapping to find the friction worth solving.
03
Patterns → Scale
Systems teams can build with
Creating reusable UI kits and component libraries that make products more consistent and teams more efficient.
Experience snapshot
From insight to interface — and every decision between.
2024 — Now
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Have a complex product challenge?