NG
Tehran, Iran

About & experience

I design for understanding.

I'm Negin, a product designer with 4+ years of experience turning complex digital services into clear, useful journeys — with a particular focus on financial products.

Designer profile / 04 Open to connect
NG
4+ years

Current focus

Financial products that earn trust.

ResearchFlowsSystems

Design principle

Clarity is not less information. It is better hierarchy.

Ways of working

Understand the context
02Make the journey visible
03Test before polishing

My practice

I move between research, structure, interaction, and visual design — keeping the whole customer journey in view.

Experience

Where I've made impact.

Explore my toolkit

Nov 2024 — Present

Product Designer

Sarmayeh E-Commerce

Tejarat Electronic Sarmayeh

Digital bankingLendingDesign systems
  • Designed and improved digital banking experiences and financial services.
  • Contributed to Nasim Loan, small lending services, money transfer journeys, and Sayad cheque services.
  • Improved onboarding, registration, and digital signature experiences.
  • Built and maintained a scalable UI kit and reusable component library.
  • Partnered with product managers and development teams to deliver user-centered solutions.

Sep 2025 — Present

Freelance Product Designer

Rade.ir

Credit scoringFintechProduct strategy
  • Redesigned credit scoring, loan inquiry, and bounced cheque inquiry experiences.
  • Designed a comprehensive credit report and loan application flows.
  • Created experiences for cryptocurrency purchases and investment fund services.
  • Built a scalable UI kit and aligned stakeholders around user and business needs.

Dec 2021 — May 2024

Product Designer

Monta.ir

ResearchConversionService design
  • Designed dashboards, landing pages, and admin panels.
  • Conducted user research, usability tests, and user interviews.
  • Mapped user journeys and designed end-to-end product flows.
  • Improved landing-page conversion, payment, registration, and onboarding experiences.
  • Worked with cross-functional teams on operational and data-related challenges.

Skills

A flexible toolkit for messy problems.

UX DesignUI DesignUser ResearchUser FlowsWireframingPrototypingUsability TestingDesign SystemsDesign ThinkingInformation ArchitectureProblem SolvingTeam Collaboration

Tools I work with

Figma
Balsamiq
Jira
Confluence
GA4
Hotjar
Microsoft Clarity
Smartlook

The tool that matters most

Asking the right question before designing the answer.

Learning

Education & certification.

Let's work together

Have a product that needs more clarity?

Start a conversation

© 2026 Negin Gohari

Product design · UX research · Design systems